About Kathryn
Morrison
About Kathryn Morrison
About Kathryn Morrison
Together, Let’s Achieve Your Goals and
Grow Your Business
As a part of your team, my goal is to help you find the right partners who can help you
differentiate yourself from your
competition, identify your strengths, clarify your objectives, and develop a plan to
achieve them with guidance and support.
As a part of your team, my goal is to help you find the right partners who can help you differentiate yourself from your
competition, identify your strengths, clarify your objectives, and develop a plan to achieve them with guidance and support.
As a board member or as a consultant, Kathryn will guide your organization in selecting the best firm to create a powerful brand, generate influential PR and news coverage, and develop impactful digital marketing.
As a board member or as a consultant, Kathryn will guide your organization in selecting the best firm to create a powerful brand, generate influential PR and news coverage, and develop impactful digital marketing
A Highly Energetic, Idea-Driven Leader
An Entrepreneur
Kathryn Morrison, an entrepreneur, founded SunStar Strategic, a public relations-marketing firm providing services to some of the world’s largest financial institutions in both the U.S. and internationally. She actively managed the firm for more than three decades before its sale in 2023.
Financial Services Expertise in PR and Marketing
Kathryn is experienced in the dynamic world of the regulated financial industry. During her tenure leading SunStar Strategic, the firm publicized the launch of new divisions and new products including marketing them on the NYSE and NASDAQ. She is knowledgeable in the highly-regulated financial industry and provided crises communications when needed. She led her clients through the digital revolution, and promotes ESG principles and products, and built a diverse workforce.
She knows how to create a powerful brand by defining a firm’s messages, generating news coverage, creating social media, and developing digital marketing. She knows how to communicate with investors, which is more critical than ever.
Her firm promoted the launch of what has become one of the largest and most high-profile ETFs in the country, leading it through a wall of public skepticism. It was a new financial product and required a rigorous, innovative public relations’ effort.
She worked with firms to comply with the marketing and distribution changes mandated by the repeal of Glass-Steagall, the passage of Dodd-Frank, the introduction of new financial products, and the evolution of SEC and FINRA regulations.
At The Forefront Of The Digital Revolution
Kathryn has guided asset managers from the world of brochures and PowerPoint presentations through the murky regulatory environment into the evolving world of sophisticated websites, expansive client outreach, social media, blogs, webinars and other techniques required to be competitive.
She has provided PR-marketing services to State Street Global Advisors, Charles Schwab Investment Management, Julius Baer Holdings, BB&T Asset Management, BMO Global Asset Management.
Business Acumen
Initially bootstrapping SunStar Strategic, she learned about cash flow, the critical importance of a strong balance sheet, building client confidence, and making strategic decisions for growth. She developed a brand that immediately attracted prominent national financial firms cementing her reputation as a successful as a woman in an industry dominated by men.
Kathryn knows how to hire and motivate a world-class workforce. She built her staff by hiring matriculating students from top-ranked graduate business schools. Many were immigrants notably from South Korea, India, Japan, Egypt, Ethiopia, Uruguay, Peru, Russia, Turkmenistan, and England.
Well-Respected
Kathryn had spoken and participated in panel discussions at financial industry conferences and has been quoted in financial publications including The Wall Street Journal, New York Times, Registered Rep, Ignites, Mutual Fund Wire, Financial Planning, MyBusiness Magazine, Money Market Executive and USA Today.
She is a graduate of Baylor University and attended Harvard Leadership Programs. She is certified by the MIT-Harvard Public Disputes Program, Dealing with an Angry Public. Prior to founding SunStar, she was the Director of Public Information Services at the Investment Company Institute and a producer at CNN.
Kathryn lives in Alexandria, VA and Austin, TX and is active in her local communities.
A Highly Energetic,
Idea-Driven Leader
An Entrepreneur
Kathryn Morrison, an entrepreneur, founded SunStar Strategic, a public relations-marketing firm providing services to some of the world’s largest financial institutions in both the U.S. and internationally. She actively managed the firm for more than three decades before its sale in 2023.
Financial Services Expertise in PR and Marketing
Kathryn is experienced in the dynamic world of the regulated financial industry. During her tenure leading SunStar Strategic, the firm publicized the launch of new divisions and new products including marketing them on the NYSE and NASDAQ. She is knowledgeable in the highly-regulated financial industry and provided crises communications when needed. She led her clients through the digital revolution, and promotes ESG principles and products, and built a diverse workforce.
She knows how to create a powerful brand by defining a firm’s messages, generating news coverage, creating social media, and developing digital marketing. She knows how to communicate with investors, which is more critical than ever.
Her firm promoted the launch of what has become one of the largest and most high-profile ETFs in the country, leading it through a wall of public skepticism. It was a new financial product and required a rigorous, innovative public relations’ effort.
She worked with firms to comply with the marketing and distribution changes mandated by the repeal of Glass-Steagall, the passage of Dodd-Frank, the introduction of new financial products, and the evolution of SEC and FINRA regulations.
At The Forefront Of The Digital Revolution
Kathryn has guided asset managers from the world of brochures and PowerPoint presentations through the murky regulatory environment into the evolving world of sophisticated websites, expansive client outreach, social media, blogs, webinars and other techniques required to be competitive.
She has provided PR-marketing services to State Street Global Advisors, Charles Schwab Investment Management, Julius Baer Holdings, BB&T Asset Management, BMO Global Asset Management.
Business Acumen
Initially bootstrapping SunStar Strategic, she learned about cash flow, the critical importance of a strong balance sheet, building client confidence, and making strategic decisions for growth. She developed a brand that immediately attracted prominent national financial firms cementing her reputation as a successful as a woman in an industry dominated by men.
Kathryn knows how to hire and motivate a world-class workforce. She built her staff by hiring matriculating students from top-ranked graduate business schools. Many were immigrants notably from South Korea, India, Japan, Egypt, Ethiopia, Uruguay, Peru, Russia, Turkmenistan, and England.
Well-Respected
Kathryn had spoken and participated in panel discussions at financial industry conferences and has been quoted in financial publications including The Wall Street Journal, New York Times, Registered Rep, Ignites, Mutual Fund Wire, Financial Planning, MyBusiness Magazine, Money Market Executive and USA Today.
She is a graduate of Baylor University and attended Harvard Leadership Programs. She is certified by the Massachusetts Institute of Technology-Harvard Public Disputes Program, Dealing with an Angry Public. Prior to founding SunStar, she was the Director of Public Information Services at the Investment Company Institute and a producer at CNN.
Kathryn lives in Alexandria, VA and Austin, TX and is active in her local communities.
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