Kathryn brings experience to your board and executive management team on how to create a powerful brand that can define your organization. She has worked with some of the largest financial institutions in the world.

Kathryn understands how to convert an unknown product into a national brand. “Golden brands” don’t develop themselves.

A company must define itself and then promote that image with:

• Messaging that’s carefully created
• Sharp realistic assessments of competitors
• Clarity of the company’s long-term value

A powerful brand supported by excellent investor returns and a strong set of products and services will attract a stable investor base and strong capitalization. That outsized reputation can boost a stock’s price by 20% or 30%. A company with perceived value attracts more investors and higher stock valuations than firms with similar revenues and growth that don’t have shiny images.

Your reputation as a firm that offers exciting new products and has loyal customers will be able to ride out dramatic crises, such as a flawed product or cash shortfalls, that ordinary companies cannot.

Kathryn will help you find the resources you need to build your company into a nationally-recognized company that can complement your high market valuations and loyal investor base.

Can New Investors Find You?

Kathryn can advise you on how you can reach your potential investors through proactive:

• News media
• Social media
• Public speaking
• Brokerage firms

Are Your Investors Loyal In Good Times And Bad?

Can you keep them when:

• There’s a problem with the product?
• The price of the stock drops?
• The management of the company is unexpectedly gone?
• There’s a problem with regulators?

The secret to keeping investors in bad times is to build a strong belief in the long-term value of your company in good times. The most efficient growth is with existing clients. A firm needs to keep its shareholders in rough times.

Building loyalty requires:

• Developing a brand that clearly differentiates you from the competition
• Showcasing your competitive advantages
• Communicating consistently with your investors through:
  • News media coverage
  • Videos to show your personality
  • Timely information on your website
  • Quarterly reports
  • Real time conversations with company executives on social media

How Well Known Are You?

Does the media understand why your investment approach is superior? Are your executives engaging with the right journalists – print, broadcast, social? Do they quote your executives on a consistent basis? Do journalists and investors understand the long-term value of the company’s products or services?

Kathryn will assess your firm’s brand and PR program to see if it’s effective in attracting investors. If enhancements are needed, she’ll recommend a more impactful approach and the partners you may need to put it in place.

A robust PR program should include:

• Developing an effective media outreach plan
• Creating a New York news media event attended by major journalists
• Attracting the right journalists
• Using your news coverage with investors

Nearly all companies experience at least one crisis that impacts profitability or even long-term viability. Crises can be complex and the plans to deal with them must be detailed, sophisticated and ready for every conceivable mishap before one happens.

Common events include the unexpected death of the CEO, a bad investment or a flawed product. More serious and unanticipated crises may include accusations of major illegal actions, an accident that kills people, or an event that has deadly impact on the environment.

Kathryn has managed communications for many critical events. She attended Massachusetts Institute of Technology-Harvard Public Disputes Program, “Dealing with an Angry Public,” as well as Harvard University’s Leadership Program, PR Council.

Your Crisis Communications Plan should include:

• Cohesive, consistent responses for customers, investors, employees and other vital parties, such as regulators
• Clear roles for everyone in leadership
• A well-defined action plan with specific language
• Instructions on how to interact with the news media, governments and regulators, news media, local communities and a national audience, if needed

At its worst, the wrong public relations/marketing firm can destroy your firm’s brand and value to its customers and shareholders. It can drive away investors who misunderstand the goals and actions of your company if the story isn’t clear. An unskilled marketing firm leaves you looking like a me-too firm with no reason for potential investors to even give it a second look.

It can be challenging to identify the best marketing firm to develop a competitive, powerful brand and communicate it to investors. There are thousands of marketing and PR firms with a multitude of capabilities. How does a company sort through this array?

Kathryn can help companies select the right marketing firms.

Let’s begin by:

• Defining marketing goals
• Establishing critical characteristics in your staff and third-party resources
• Helping you work through the selection process
• Developing best practices for how internal marketing people can effectively manage external firms